Hey, I'm Kelli, the boss lady behind FLUF. My story kicks off with a massive love
for stray pups. After fostering nine cuties and volunteering everywhere, I saw the rescue community needed more support. I also spotted a gap in pet supplies that needed some attention.

I felt those cheap, fast-fashion pet products just weren't cutting it. Our furry fam deserves better – blankets that can keep up with them on every life adventure. So, I created the ultimate athleisure pet blanket, combining performance, comfort, and style. Each purchase gives back to rescues in need. For me, this isn’t just about business, it's my full-on passion project driven by my love for animals and desire to help the ones in need.